First, employees waste less time because they don’t need to prospect for particular contact types if an Earn.com list for that contact type already exists. They also don’t need to load the prospect list into Mailchimp or Salesforce, as they can contact them right from Earn.com. And they don’t need to nag recipients repeatedly or try to incentivize them with sweepstakes, as they can instead pay them in digital cash to immediately respond.
Second and relatedly, recipient response times are faster. Empirically, the first enterprise customers of paid surveys and tasks sent through Earn.com have seen response rates in the range of 40–50%, with 90% of respondents usually replying within 24 hours. For reference, these numbers are very high relative to the 1.7% response rate of traditional cold emails.